How did the spread of online shopping reduce loyalty to brands?

E-shopping has solved many of the problems of online shoppers in Egypt and provided them with comfort and safety, where they can buy what they need online by taking some simple steps, and the development of electronic shopping in recent years until it reached the height of its success during the pandemic and its great achievement in protecting the world from the spread of this epidemic.

The role of online shopping did not stop there, but it was also a major factor in reducing the prices of various products and saving shoppers through the various offers and services that were provided, so that online shoppers could buy the most famous brands in the luxury Egypt at the lowest prices. This is true, after a long deprivation was presented to us Online shopping is the golden opportunity to get the coolest products and different brands with the least possibilities.

But for a moment, did that have a positive effect on these brands? Or is it the cause of their deteriorating conditions? And most important of all, did this affect the percentage of online shoppers' loyalty to brands? We will answer all these important questions in this news.

What are the reasons for low brand loyalty among online shoppers in Egypt?

• Increasing awareness of online shoppers in Egypt
• Increased interest in the field of e-commerce in Egypt
• New online shopping websites and apps in Egypt
• Poor customer service to clients in Egypt
• Discount coupons as a new marketing strategy in Egypt
• Increasing services provided to online shoppers in Egypt
• Diversity in choices and products in Egypt
• Interest in offering renewable offers and SALE in Egypt
• Low prices of products in Egypt
• Free delivery of online purchases in Egypt

Increasing awareness of online shoppers in Egypt

Online shopping created in people a great awareness and knowledge of the reality of famous products and brands, and with the diversity of services and products provided, it also contributed to increasing awareness of online shoppers and making them not subject to the brand name.
It is worth noting that the process of attracting and keeping the user / shopper of the brand is a costly matter, so whatever the name of this brand, you must realize that you are the most important and you do not have to sacrifice any of your rights or the services provided to you, in addition to not accepting the unjustifiably high price.

Global competition in the field of e-commerce in Egypt

After the tremendous success achieved by online shopping sites, the competition between them has become more intense and fierce than ever, especially with the increasing demand for these convenient services.
As online shopping sites around the world worked to provide and innovate new services every day to attract and attract shoppers, in order to facilitate obtaining products through the establishment of renewed offers and discounts, which greatly affected the re-arranging of the table of the most important sites for online purchase in Egypt.

New entry to online shopping websites and applications in Egypt

Recently, it was noticed the emergence of new stores and shopping applications that competed with major shopping sites in terms of prices and quality of the products they provide.
This fierce battle also had a prominent role in the formation of new concepts and relationships between shoppers and international brands provided by the new shopping sites and applications, so that everything was available with the best features.

Poor customer service

There are many online shopping websites that offer the most famous brands and the most amazing products, but unfortunately they do not do their duty towards online shoppers or take into account their requirements, which negatively affects the online buying experience and their loyalty to the site and brands.
Successful shopping sites employ a highly skilled and experienced customer service team who are able to deal in both Arabic and English, which will meet the needs of customers and respond to their inquiries and questions in the fastest time and best picture, but in the event of loss or weakness of this service, then the site will be judged to fail and therefore its sales will decrease. .

Coupons & discount codes for Online shopping websites in Egypt

There is no online shopper who has tried the coupons and discount codes provided by online shopping stores and then decided to withdraw and return to the primitive and costly shopping methods, the options are many and the discounts are greater and more comprehensive than ever before with these modern marketing methods.
As these coupons provided us with irreplaceable opportunities to purchase the products and services we desire at special prices that were not available to us before, specifically from famous brands that for many online shoppers were impossible or dreams due to their exorbitant prices, today you can choose Egypt store Coupon &  promo code in order to save up to 40% on your online purchases exclusively.

Diversity of online shopping services in Egypt

In this regard, we recall the most important shopping site services that played a major role in the success of the e-shopping phenomenon and brought a large number of new users to the experience of shopping and buying online, and the most prominent of these services are the various payment methods in addition to the free return and exchange policy.
Each of these services provided convenience and ease, in addition to reassurance for online shoppers, while urging them to start the experience.

Diversity of choices and products available to buy online

Whatever type of product you are looking for, you will find it today available on e-shopping sites and with dozens of great alternatives. Various requirements to keep it in the spotlight for those wishing to buy online.
Because it was noticed recently that many new sites have begun to pull the rug out from under these brands due to their broader understanding of the requirements and needs of online shoppers, in addition to their ease in adapting to all emergency circumstances in changing shopping habits.

Renewable Egypt store offers and SALE

The variety of offers and discounts offered by online shopping sites in Egypt on all kinds of products has led to an increase in the trend for this new form of shopping, neglecting other basics that shoppers were looking for in the past such as the famous brand name and expensive quality.
In addition to the emergence of many companies that issued identical or similar products to these brands, but at lower prices, under the name of the cheapest alternative in Egypt, which negatively affected these brands by undermining the confidence of online buyers, which Well-known brands have been forced in recent years to keep pace with the global market and reduce their prices due to the danger they perceive from the new competing companies.

Low prices for products offered online

Opportunities for shopping the most luxurious products and brands have become available to everyone after being confined for a long time to a certain group of society, but the drop in product prices is the adoption of many sites and applications online marketing for their products instead of physical stores, which had a positive impact in reducing the prices of products and increasing a large number of shoppers To experience and return successful purchases.

Free delivery for online purchases

Although many believe that this point is not important, we can confirm that it is one of the most prominent, especially when we studied the websites that used to provide free delivery service in Egypt and canceled this feature with the imposition of additional fees for obtaining products and its impact on lower sales .
Online shoppers consider the free delivery and shipping service as part of the special deal that they get when purchasing online from the most famous sites and applications.