The success of e-commerce in women's fashion in Egypt

What is e-commerce in Egypt?

E-commerce is the exchange of various goods and services over the Internet. This term first appeared in the seventies, but it became more prevalent in the early nineties with the development of technology and various electronic devices. Although there is no limit to the products offered by electronic stores, we can say that women’s fashion Such as accessories, clothes, shoes, bags, etc. have always had the largest share, as these products have achieved huge sales percentages compared to others globally and in Egypt.

What are the reasons for the success of e-commerce in women's clothing in Egypt?

• Renewed deals and offers
• Ease of access to products
• Product Diversity
• Shopping convenience
• Great competition
• Discount codes
• Safe payment methods
• Avoid embarrassing sellers
• Size chart

Renewed deals and offers

The price of the products is of paramount importance to shoppers, especially women, as their requirements are many and endless, and that is why the offers and discounts of electronic shopping stores in the renewed Egypt played a key role in directing women and online shopping lovers in Egypt to this process instead of visiting the traditional stores and shopping centers that have always Exhausted their budgets and wasting time.

Ease of access to products

E-shopping sites are distinguished by the quality of their designs that facilitate the process of online shopping, as products are often categorized by type or target group in specific sections, and a smart search engine is also available in the user interface through which the desired product can be accessed quickly and easily, and there is Some sites in Egypt that provide the ability to search for the product within the site by brand name, color, material, or even through an image.

Product Diversity

Online shopping sites have been keen to provide the largest number of products to allow shoppers to find what they want without going to others. } to buy fashion clothes from different online shopping sites because of the various options they provide.

Shopping convenience

With the spread of online stores in Egypt, shopping has become easier than ever, as you can visit the stores you prefer and choose your different clothes and products with the push of a single button at any time and place and without the need to leave the house or make any effort.

Big competition between stores

Because of the ease of establishing e-shopping stores, competitive shopping stores appear to us every day in their design and services, the largest stores in Egypt. The shopper himself who is looking for savings and ways to maintain his budgets without feeling deprived, as electronic stores offer many amazing options in front of him from the variety of products offered, the quality of services, and the added discounts.

Discount Coupons

Discount coupons or discount codes are considered one of the most important promotional methods that have changed the concept of e-commerce in the minds of shoppers in Egypt, through which they can obtain huge additional discounts on purchases and save expenses, and this method has also contributed to increasing the percentage of sales for brands and electronic stores different.

Safe payment methods

One of the most factors that led to the success of online shopping in Egypt is the diversity of safe payment methods available in online shopping sites, which made it easy for shoppers to purchase and get their products with minimal effort and without risk.

Avoid embarrassing sellers

Have you ever shopped a product that you were not satisfied with because the seller was embarrassed? We have all gone through this situation before, and this is often due to the embarrassment of the insistence of some sellers who do not leave room for shoppers to choose their products of their own free will, as this leads to an increase in expenses, but in the e-shopping journey this phenomenon disappears permanently, as the marketing process is managed by the online shopper Only, where he can freely choose his products and exchange them or return them later if necessary without anyone affecting his decision or causing his losses or even leaving the house.

Detailed size chart

Some may think that what electronic stores miss the most is the ability to try fashion, as women usually face this problem when shopping for their clothes, which may increase the chance of return and exchange, which causes them exhaustion and great loss. However, the availability of detailed size tables in most online shopping stores has made The shopping journey is more enjoyable and satisfying, as it can be used easily to select the appropriate products from the first time, as this wonderful feature has increased the popularity of shoppers in Egypt by a large percentage.